A farm sanctuary should be a separate entity from its founder(s) or operator(s). It can become questionable about motivations on starting a farm sanctuary if the non-human animals are mainly there to promote a personal page of a founder or operator, to increase their notoriety.
Of course, operators and volunteers will have their pages they can use and discuss their day-to-day lives working or volunteering at a farm sanctuary, sharing non-human animal stories etc. But for professionalism and public perception, a separate stand-alone social media platform needs to be available for the farm sanctuary.
TO READ OR WATCH LIST
The Open Sanctuary Project | All About Social Media For Your Animal Sanctuary
The Open Sanctuary Project | Best Practices For Photo & Video Creation & Sharing At Your Animal Sanctuary
The Open Sanctuary Project | The Importance Of Language Choices At Your Animal Sanctuary